While mobile phones will be so popular, it is not clear whether mobile phones founded on cellular backhaul or smart phones supported Wi-Fi hot spot or WiMAX hot zone will also boost. Nevertheless, such is the materialization of this form of advertising, that there is now a devoted global awards ceremony organized annually by Visiongain.

Advertisers in many markets all over the world have lately rushed into mobile advertising industry. In Spain 3 of 4 mobile phone holders receive ads, in France 62% and in Japan over 50% and 44% click on ads they receive.

Some people consider that mobile advertising is closely connected with online or internet advertising, although its scope is far larger. Presently, most mobile advertising is aimed at mobile phones, that came creditably to a global total of 4 billion in 2008. Remarkably computers, counting desktops and laptops, are presently estimated at 800 million worldwide.

It is possible that advertisers and media sphere will rapidly take account of a larger and fast-growing mobile market, although it stays at around 1% of worldwide advertising spend. Mobile media is developing rapidly nowadays.