Covert advertising is a type of advertising when a product, brand or service is embedded in entertainment and media. For instance, in a movie, the main character can use a product of a definite brand. For example, he can use a phone with a definitely seen logo in the top corner, or a watch with an engraved logo. Any character can mention his favorite product sometimes a couple times. Sometimes car logos can be clearly displayed on the front of the automobile. Covert advertising can be widely observed in James Bond movies, the most notable is Casino Royale.