In the movie The Matrix Reloaded, a chief chase scene is conducted between a brand new Cadillac CTS and a Cadillac Esclade EXT. The chase scene as well features a Ducati motorcycle in the hideaway. Three of the James Bond movies films starring Pierce Brosan featured a BMW automobile before fan outcry pressured the producers to come back to using the traditional Aston Martin. Additionally, a Shelby GT 500 is used very considerably at the beginning of the movie I am Legend.

The most ordinary products to be promoted in a way of product example are automobiles. Quite often, all the significant vehicles in a movie or television serial will be supplied by one manufacturer. For instance, The X-Files used Ford automobiles, as do leading characters on 24. The James Bond movies pioneered such placement. The 1974 movie The Man with a golden Gun featured widespread use of AMC automobiles, even in scenes in Thailand, where AMC cars weren’t sold, and had the steering wheel on the wrong side of the cars for the country’s roads. The last two Bond movies had used vehicles from Ford or its subsidiaries. In Bad Boys-2as well as The Matrix Reloaded, almost every automobile was made by General Motors, the only exception being the Ferrari in Bad Boys 2.