One of the most popular characteristics of most of the television advertisements is catchy jingles (songs or melodies) or some catch-phrases that generate protracted appeal, which is supposed to stay in the minds of the viewers long after the advertising campaign. These long-living advertising components may therefore be considered to have taken a part in the pop heritage of the public to which they have appeared. Advertising agencies often use humor as a strong tool while creating their marketing campaigns. Actually, a lot of psychological studies have tried to estimate the effect of humour and find the way to make the advertising persuasion stronger.