In the Philippines, TV networks normally regulate the amount and frequency of advertisements shown. Normally an advertisement break is about 5 minutes. Most advertisements last about 10 to 30 seconds per one. Cigarette advertisements have been strictly banned.
Similar to the EU, commercials in Australia are restricted to 20% of the transmission time, or 12 minutes an hour. There are no limits on how much advertising may be shown in any particular hour. Other restrictions on television commercials such as the complete ban on advertising during programmes for children is used in Australia.