One of the oldest forms of advertising is paying people for holding signs. As commercial advertising media can be used buses, wall paintings, cinema, television, web banners, popups, skywriting, shopping carts, bus stop benches, sides of buses and airplanes, taxis, platforms of subways and trains, stickers in supermarkets, posters, tickets, receipts, newspapers, magazines, stages and so on.
There is such a way of advertising as ad tracking. This methodology measures shifts in the market perceptions concerning the product and service. The purpose of advertising tracking is normally to provide a measure of the complex effect of the media weight or spending level.