So-called “reverse product placement” takes “faux product placement” a step forward, by creating products in real life to complement with those seen in a fictional setting. For instance, in 2007, stores 7Eleven rebranded 11 of its American stores as “Kwik-E-Marts”, selling some real-life versions of goods that could be seen in episodes of the Simpsons movies such as Buzz Cola and Krusty-O’s cereal.
Also of notice are hypervideo techniques that can put in interactive elements into online video.