So-called “reverse product placement” takes “faux product placement” a step forward, by creating products in real life to complement with those seen in a fictional setting. For instance, in 2007, stores 7Eleven rebranded 11 of its American stores as “Kwik-E-Marts”, selling some real-life versions of goods that could be seen in episodes of the Simpsons movies such as Buzz Cola and Krusty-O’s cereal.

Also of notice are hypervideo techniques that can put in interactive elements into online video.

Nowadays, products of Apple frequently appear in movies and on television, Apple have begun that they do not pay for this. (Particularly, recognizable Apple products have appeared in newspaper comic strips, counting Opus, Fox Trot and Baby Blues, even though paid placement in comics is all but unfamiliar.) In a twist on traditional product placement, HP computers now appear totally as part of photo layouts in the IKEA catalog in addition to placing plastic models of its computers in IKEA shops, having taken over Apple’s location in the Swedish furniture retailer’s promotional materials a couple years ago. HP also put their computers in the United States production of The Office.

In the movie The Matrix Reloaded, a chief chase scene is conducted between a brand new Cadillac CTS and a Cadillac Esclade EXT. The chase scene as well features a Ducati motorcycle in the hideaway. Three of the James Bond movies films starring Pierce Brosan featured a BMW automobile before fan outcry pressured the producers to come back to using the traditional Aston Martin. Additionally, a Shelby GT 500 is used very considerably at the beginning of the movie I am Legend.

Sometimes automobiles or other products take on such major roles in the film it’s as if they are another character. In movie Desperate Housewives three of the characters drive Nissan autos, and the camera view often focuses on the Nissan logo on someone’s car, as well as the character Gabrielle Solis may also be seen driving an Aston Martin DB9 Volante importantly. Nissan automoliles also feature prominently in the ‘Heroes’ TV show, the logos frequently zoomed in/out of or whole automobiles shown for a few seconds at the beginning of a new scene.