The first generation of virtual product placement has tended to be built upon sports arenas where the geometrical dealings of camera and the exterior of the flat area onto which the billboard is projected, can be calculated with no difficulty. Second generation of product placement or dynamic product placement is more focused on commercial products. Third generation of virtual or dynamic product placement permits targeting of customers with different products that can be energetically switched based upon, for example, demographics, psychographics or behavioral information about the customer.