Product placement, that is also known as embedded marketing, is one of types of advertising, in which promotional advertisements are placed by marketers using factual commercial products and services in media, where the attendance of a particular brand is the consequence of an economic exchange. When featuring goods is not part of an economic exchange, it is named a product plug. Product placement can be noticed in plays, film, TV series, music videos, video games, in blogs and books. It became more wide spread starting in the 1980s, but can be traced back to no earlier than1949.