A very early case of product placement in film appears in the 1946 film It’s a Wonderful Life of Frank Capra in which a young boy with aspirations to be an explorer displays a famous copy of National Geographic. Another example is in the 1949 movie Love Happy, where Harpo Marx cavorts on a rooftop surrounded by various billboards and at one point escapes from the criminals on the old Mobil logo, the “Flying Red Horse”. Additionally, the first film to win the Oscar for Best Picture, Wings (released in 1927), enclosed a plug for Hershey’s.